Why is chili gaining popularity

To date 1/4 of the population of the world consumes chili everyday. The chili had long been used in Mexican cuisine, before it was even introduced into tropical Asia.

The first European to "discover" Chili was Christopher Columbus in America in 1493. Within a century, chili peppers' popularity had spread worldwide.

Chili has now become an integral part of food in countries like Mexico, Italy, the West Indies, Malaysia, Indonesia, Thailand, Szechwan and Hunan in China, India, Bangladesh, Korea, Vietnam and Burma. Rate of chili consumption is ever on the rise!

There are many reasons

Chili is a great spice, a wonderful food enhancer, an indispensable condiment, a tantalizing culinary and a health dish by itself.
Chiles are the second most common spices in the world, following salt.

Though a first timer may need an initial courage to overcome the ‘bite’ of capsaicin; once the fear is conquered, the capsaicin tolerance level will be increasingly lowered. There will come a day when he finds a meal without chili, tasteless! This addiction to chili is a very common habit among chili eaters.

Capsaicin in chili stimulates the flow of saliva and gastric secretions, thus increases one’s appetite.

Capsaicin stimulates the brain to excrete endorphin and gives a sense of pleasure when ingested. This is the reason people get addicted to chili. This also explains the ever increasing number of chili consumers in the world.

Due to the fact that it has great nutritional values as it is rich source of vitamins and minerals. Also due to the medicinal values of chilies... Read for your health.

Those who have been taking chilies may want to take more. Those who never dare would now try to overcome the threshold fear and enjoy the multiple values of chilies; both culinary and medicinal. Whichever category of diner you belong to, the common feeling is: eat chili without having to worry!

Storage:

The hotness level of a chili does not decrease easily with heating and time, thus making it quite effortless in retaining its original characteristic taste. Moreover, fresh and dried chili peppers are available whole year round.

On home basis,

Chili can be stored as dry chili or chili powder

Chili can be refrigerated in pod form for months without marked reduction in its capsaicin level

On the commercial level:

chilies can be sold as spices: in dried and in powdered form. This offers a great advantage of ready availability.

It serves as the basic ingredient for endless chili recipes
like curry, chili fried noodle, chili Thai tom yam soup, Korean kimchi (pickled chili salad), chili fried rice, chili sauces for salads…etc.

	Chilies are also sold as processed products: These are varied and multiple. Most of them are attractively packed to arouse your taste buds. The common ones are pickled chili, chili sauce, salsa sauce, tabasco sauce.
	Chili pastes for croquettes, spicy curry pastes for poultry, seafood and vegetables. Bottled chili condiments with added garlic, onion, ginger, anchovy, squids, dried prawns and the likes are plentiful.

instant noodle
inventor,
Momofuku Ando

The ever popular instant noodles are packed with a supplementary chili packet for that indispensable flavor.
In most Asian supermarkets, the varieties displayed on shelves really challenge your power to identify and

to decide your choice! You can have spicy instant noodle with flavors of seafood, chicken, beef, mutton or vegetable. You can have them in soup, dry, fried or braised style.
Whatever is the flavor, a supplementary packet of chili is indispensable.

Tabasco sauce

Chili sauces of your choice

A plethora array of instant
noodles for your choice;
a common factor is the
indispensable packet of chili

Instant noodle in cup

....mmmmm; handy
and delicious chili noodle

Chili planting with high yield

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Try some chili recipes:


Chili rice with almond	Chicken yoghurt supreme with chili	Chili con carne